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instructors

Boutique studio Pilates
Business

You get paid for leads. You get judged on members.

Fitness studios hire agencies on cost per lead and fire them over churn. Here is the retention gap agencies get blamed for, and the fix that costs nothing.

Phil Goodwin ·
A studio floor plan with intelligence behind the back desk and people on the open floor
Studio Management

Behind the desk, not in the room

AI does not make a studio less human. A Gen 2 studio runs the back office and keeps the room human: intelligence behind the desk, people on the floor.

Phil Goodwin ·
A ranked Today card showing three prioritised studio tasks out of forty, ordered by value and urgency
Studio Management

Forty decisions, time for three

Running a studio is forty decisions a week with time for three. A Gen 2 studio ranks them so you act on the three that matter most.

Phil Goodwin ·
A job ad listing four back-office roles with the salary struck through and replaced by one membership
Studio Management

The team a single studio could never hire

A big chain runs on a back-office team a single studio could never afford. A Gen 2 studio gives one owner that team behind the front desk.

Phil Goodwin ·