Fitness studios hire agencies on cost per lead and fire them over churn. Here is the retention gap agencies get blamed for, and the fix that costs nothing.
AI does not make a studio less human. A Gen 2 studio runs the back office and keeps the room human: intelligence behind the desk, people on the floor.
Running a studio is forty decisions a week with time for three. A Gen 2 studio ranks them so you act on the three that matter most.
A big chain runs on a back-office team a single studio could never afford. A Gen 2 studio gives one owner that team behind the front desk.