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Perspectives Notes from the studio floor.
Founder essays on AI native service, written from 25 years of running studios. Your people run the business. These are about how to back them.
The first essays are being finished. Until then, here is what we are reading.
Nothing under that topic yet.
From Peter’s Substack
Much of the thinking behind how Kula got here is in Peter’s newsletter: what we tried, what we learned and why Kula Ops is built the way it is.
- Where Kula Ops Is Going (and How We Got Here)Peter Tippett · Oct 2026Read on Substack →
- We Timed the Walk to the DeskPeter Tippett · Oct 2026Read on Substack →
- The Manager Was Always the SystemPeter Tippett · Sep 2026Read on Substack →
- The Brain That Walks Out the DoorPeter Tippett · Aug 2026Read on Substack →
- What the AI-Native Services Playbook Gets Right, And What It Misses About Platform InfrastructurePeter Tippett · Apr 2026Read on Substack →
What we’re reading
- Services: The New SoftwareSequoia Capital · Julien Bek · Mar 2026
The next $1T company will be a software company masquerading as a services firm.
- The Future of ServicesGeneral Catalyst · Marc Bhargava and Kate Bender · Aug 2025
Customers care about outcomes, not products.
- AI’s trillion-dollar opportunity: Context graphsFoundation CapitalRead the piece.
Earlier writing
Field notes and product updates from before Kula Ops, in the voice of the time. Kept here for the record.
- The four parts of a Gen 2 fitness business: Intelligence, Tribe, apps and AI workersPeter · Sept 2026
- One level at a time: how a studio actually becomes Gen 2Phil · Sept 2026
- Level four of a Gen 2 studio: give AI workPeter · Sept 2026
- Level three of a Gen 2 studio: build what you needPhil · Sept 2026
- Level two of a Gen 2 studio: put intelligence with the teamPhil · Sept 2026
- Level one of a Gen 2 studio: ask your whole businessPhil · Sept 2026
- Today, the owner is the business brain. Gen 2 is what changes that.Phil · Sept 2026
- Ask your whole business: Kula Gen 2 at AusFit 2026Phil · Sept 2026
- You are the gluePhil · Aug 2026
- The filing cabinet finally does the workPeter · Aug 2026
- Your business doesn't have an AI problem. It has a meaning problem.Peter · July 2026
- Chasing new clients is one strategy. Going back is the cheaper one.Phil Goodwin · July 2026
- Yoga and boutique fitness in 2026: Australia, the UK and the US, and the one thing they all get wrongPhil Goodwin · July 2026
- Nobody's watching the gaps in your studio, and that's where the money goesPhil · July 2026
- The audit you never ordered, already ranPeter · July 2026
- You get paid for leads. You get judged on members.Phil Goodwin · July 2026
- From three years of expensive lessons to day onePhil Goodwin · June 2026
- Behind the desk, not in the roomPhil Goodwin · June 2026
- Forty decisions, time for threePhil Goodwin · June 2026
- The team a single studio could never hirePhil Goodwin · June 2026
- The Gen 2 studio: when every decision finally has help behind itPhil Goodwin · June 2026
- The analyst you can't afford, already hiredPeter · June 2026
- The business is the barrier, not the yoga or PilatesPhil · June 2026
- Someone just resigned. What do I do? We asked the AI, live.Phil · June 2026
- Becs didn't get a dashboard. She got a leadership team.Phil · June 2026
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